Driving Digital Transformation Through User-Centred Design
Our Story and Mission
Human Factors Studio Ltd was founded to provide expert service design and user research services that meet the unique needs of UK government digital projects. Our mission is to enable digital transformation that is accessible, efficient, and aligned with GDS standards by putting users at the heart of every service we design. We value professionalism, trust, and delivering measurable impact in public sector services.



Meet Our Team
Experienced Service Designers and Researchers
Our team brings over a decade of combined experience in government digital service design and user research, ensuring every project benefits from deep expertise and a user-first approach.